DIGITAL MARKETING
Performance Marketing | SEO | Social Media | Analytics | AI-Driven Marketing
Course Description
This digital marketing course covers both basic and advanced concepts in a practical way.
You will learn SEO, paid ads, social media, analytics, and AI-driven marketing tools.
The course focuses on real-world skills, not just theory.
You will work on live campaigns and learn how to generate leads and sales.
By the end, you will understand how to plan, run, and scale marketing campaigns.
What You Will Learn
- Basic understanding of internet and social media
- Laptop or desktop with internet connection
- Google account for tools and platforms
- No prior marketing experience required
- Willingness to practice and work on live projects
Course Curriculum
11 Sections• Introduction to digital marketing ecosystem
• Traditional vs digital marketing
• Consumer journey & funnel models
• Digital marketing channels overview
• Marketing KPIs & metrics
Outcome: Strong foundation in digital marketing
• Website fundamentals & UX basics
• Landing page optimization
• Conversion rate optimization (CRO)
• Mobile-first & performance best practices
• Website analytics setup
Outcome: Optimized digital presence
• Search engine working principles
• Keyword research & intent mapping
• On-page & technical SEO
• Off-page SEO & link building
• SEO reporting & ranking analysis
Outcome: Organic traffic & visibility expertise
• Google Ads account setup
• Search, Display & Shopping ads
• Keyword bidding strategies
• Ad copywriting & extensions
• Performance optimization & ROI tracking
Outcome: Paid search marketing mastery
• Social media strategy & planning
• Facebook, Instagram & LinkedIn marketing
• Content planning & posting strategies
• Community management
• Social media analytics
Outcome: Brand building & audience engagement
• Meta Ads Manager
• Campaign structures & targeting
• Creative strategy & A/B testing
• Retargeting & lookalike audiences
• Scaling paid social campaigns
Outcome: High-performance paid social campaigns
• Content strategy & storytelling
• Blogging & SEO content
• Ad copy & landing page copywriting
• Video & short-form content
• AI-assisted content creation
Outcome: High-impact content creation skills
• Email marketing fundamentals
• Campaign creation & segmentation
• Marketing automation workflows
• Lead nurturing strategies
• Performance tracking
Outcome: Lead generation & retention expertise
• Google Analytics GA4 setup & reports
• Funnel & conversion tracking
• Attribution models
• AI-driven insights & optimization
• Data-driven decision making
Outcome: Analytical & performance marketing skills
• Performance marketing frameworks
• Budget planning & ROI optimization
• A/B testing & experimentation
• Growth hacking techniques
• Scaling digital campaigns
Outcome: Revenue-focused marketing expertise
Project Scope:
• Brand & market analysis
• Campaign planning & execution
• SEO, PPC & social media campaigns
• Analytics & performance reporting
• Final presentation
Frequently Asked Questions
Testimonials
"The SAP FICO training was clear and practical. Trainers explained real business cases that helped me gain confidence for interviews."
"The classes were interactive and easy to follow. Placement guidance helped me prepare a strong resume and crack interviews."
"Flexible batch timings allowed me to study while working. The practical sessions improved my understanding of accounting concepts."
"The trainers provided step-by-step explanations with real examples. Certification and career support gave me confidence to apply for jobs."
"Course structure was well organized and industry focused. Mock interviews and guidance sessions prepared me for real company roles."
"Learning experience was smooth and professional. Support team responded quickly and helped me throughout the training program."
"WebProtech gave me real industry skills with hands-on training. The projects helped me gain confidence."
"The teaching style is simple and clear. I was able to switch my career into IT easily."
"Best place to learn full stack development. Trainers focus on practical learning and doubt solving."
"I loved the structured course and real-time projects. It helped me understand concepts deeply."
"WebProtech helped me improve my coding skills. The DSA training was very useful for interviews."
"Support from mentors is great. They guide you at every step and help with placement preparation."
"Very good learning environment. The course content is updated and industry-focused."
"I joined as a beginner and now I can build full stack applications. Highly recommended institute."
"The best part is hands-on practice. You don’t just learn theory, you actually build projects."
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Frequently Asked Questions
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